The “Misplaced Loyalty” Myth
May 22, 2018 —
Insurance Myths Busted “I’ve been with my broker for 25 years and he hasn’t done anything wrong.”
I sincerely appreciate this one. I believe loyalty is often due, but that it also has to be earned. I know I certainly appreciate it when our clients are loyal to us, especially since I believe we forget great relationships and we earn the loyalty we enjoy. The point that nothing has gone wrong or she is really friendly shouldn’t be enough to earn your loyalty. In our industry, long relationships have greater value than switching coverage providers too often. That is true for sure. However, it is only in your best interest if your broker consistently shows evidence of being proactive on your behalf. That means they should regularly be working to better your position before you ask them to and not simply reacting to your requests. Cornerstone has won the Best of the Best (BOB) award locally and provincially since the inception of the award. What if your insurance broker actually assisted you in becoming more profitable?
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