Creating and running a non-profit business can be very fulfilling, but it can be quite challenging when trying to figure out how to obtain donations while keeping the business afloat. In this article we will cover 5 ways that will increase your non-profit businesses donations.
1. Accept Online Donations
If you don’t already have a website, you need one! People often do online research about the non-profit organization they’re interested in, prior to donating. Having a donation option readily available on your website will make it that much easier for people to donate to the cause.
2. Mobile Friendly Website
Everyone uses their phones to access information on the web and if your potential donator has to pinch around their screen to read the information, they are going to leave. If it’s not already, ensuring that your web site is mobile friendly is something you should address ASAP.
3. Simplicity is key
Make sure that no matter how someone is wanting to donate that the process is as easy as possible. Having your mailing address is easily accessible with a simple web search or having the online donation process straight forward will ensure that you can maximize donations.
4. Partner with Local Businesses and Use Cause Marketing
Ok, this one is very overlooked by a lot of non-profit businesses, but it could be a huge benefit to you and the business you partner with. What you do is research a local for-profit business in your area that you think supports your donator demographic. For example, a dog rescue non-profit could target a local pet store and pitch to them to offer coupons where 10% of their customers’ purchases will go to the local dog rescue company. The non-profit would then agree to push business their way. This will surely win over the local dog owner population and the pet store as it will drive business to their store instead of a competitors.
5. Host More Events and Crowdfund Them
Hosting events like BBQs or dog walks is another powerful way to increase donations to your non profit and build relationships with potential donors. If you already have your future events in mind try crowdfunding them! Just simply set up your event on a site like Kickstarter and start collecting donations. Just make sure you do it a few months in advance so you get some traction ahead of time.
6. Gifts in Exchange for Donation
Offer a free tote bag or some type of apparel with your company logo on it saying “proud supporter of (insert non-profit company logo)” as people like to showcase that they are supporters of a good cause and it will increase the likeliness for a higher donation.
Non-profit organizations are very important in all of our communities and we know it can be very challenging to run one. We hope this list of strategies helps you come up with some ideas that will increase donations to your non profit and make your business soar!
Have any questions? – let’s Talk!