Learning how to market market a massage therapy business & Expanding your customer base as a massage therapist can be extremely difficult, as people think of a massage as a “want” more than a“need”. So how does a massage therapist grow their business? Read our list below to learn 5 ways you can make your massage therapy business boom!
1. Get a Google My Business Listing & Website
I know this one seems quite obvious, but to a lot of people it isn’t!
A lot of customers go online when they are looking to find services in their local area. Having a “Google My Business” listing in place will ensure that your business is one of the listings that appears when a local search is completed.
If they engage with your listing they will also be presented with a button that will lead to your website. For most, they will want to visit your site before reaching out to your business. This is why it is essential to have a website in place detailing what services you offer so you can properly market a massage therapy business online.
2. Partner With Local Businesses
Without being too pushy, try to partner with local businesses in your area that you think would support your demographic, like a local gym. Offer their members an exclusive 10% discount when they present their gym membership prior to their massage. This will not only benefit your business, but it will also benefit the local gym owner as they will now be able to list the massage discount as a benefit with their membership
3. Local SEO (Search Engine Optimization)
Ok, so what if a person searched “massage therapist” and isn’t interested in the business listings, but instead wants to read the organic web results? If you have local SEO in place for certain keyword phrases your page will be listed in these search results for them to click on, which could result in even more customers!
4. Get Online Reviews (Focus on Google)
Having good online reviews is not only an amazing way to prove the quality of your services to those doing the research, but also increases your ranking in the “Google My Business” local listings (only the Google reviews impact that rank). Make sure to request reviews from each client whom you are certain had a positive interaction with you and your services. Give it a try! It works like a charm!
5. Start a Loyalty & Referral Program
Why do you always go to that same gas station? Most likely because of their loyalty program! Almost any business can do some form of this and offer incentives to their customers to increase that returning customer rate. This is also a great way to gain new customers that see this as an added benefit which other local massage therapists don’t offer.
Growing any business can seem challenging and it requires an incredible amount of discipline to successfully market a massage therapy business. The key with local marketing is to understand your local demographic and the effective ways to reach out to them.