3 Ways for Contractors to Increase Their Lead Generation on LinkedIn
LinkedIn is an incredible social network for creating B2B relationships via social media. This network is perfect for almost any form of business especially an independent contractor looking to grow lead generation. Below we will highlight 3 ways that will surely boost your leads coming in on LinkedIn.
1. Make Sure Your Profile is Complete
Now this one should go without saying, but imagine if someone in your local area was searching LinkedIn for your services and they stumbled upon your LinkedIn profile only to find it incomplete. That wouldn’t give a very good impression and could make them turn away before they even become a lead.
Try to spice up your profile with examples of work you have done in the past and pictures of yourself to create that nice personal connection.
2. Get Your Services Vouched for By Clients
Let’s say that someone called you in at 3 AM to fix a leaking water pipe and you arrived promptly and did a fantastic job with the repairs. This is the perfect opportunity to ask the client to vouch for your services on LinkedIn so that others can see the social proof in your abilities which will surely increase lead generation for any contractor.
3. Networking
This is surely the most important aspect of gathering leads on LinkedIn as the bigger the network the more potential leads. In order to build strong relationships with potential clients, begin a conversation with them that doesn’t involve what you’re interested in or the services you’re offering, but talk about something that is relevant to them in their industry.
Having conversations that resonate with your target audience will greatly increase the response rate of these potential clients. Becoming a master at generating leads on LinkedIn does not happen overnight and just like anything require discipline, but these 3 tips will surely help you on your LinkedIn contractor lead generation conquest!